The 11th Hour Dispatch – Thursday, March 15, 2018
NBC is reportedly working on a news-only streaming service aimed at a younger audience. Chairman of NBC News Andrew Lack claims the service could hit the blackhole of the internet as soon as this year. The media conglomerate is no stranger to streaming news for the young’uns. NBC currently produces Snapchat news channel Stay Tuned, which the LA Times reports has an audience of 33 million people each month, three-quarters of which is 25 years or younger. On the other hand, NBC’s last attempt at a highly niche platform, comedy subscription service SeeSo, recently exhaled its last breath after just two years (RIP), and the service will face a cacophony of competition with CBS’s CBSN, Fox’s upcoming Fox Nation, and Bloomberg’s Twitter-only 24-hour news channel TicToc. No word on whether the service will be funded via ads or subscription, but either way, NBC better cook up something special if it wants to stand out.
Blue Apron, which is currently trading at about one-fifth its IPO price, will start selling meal kits in supermarkets. The company had one of the first meal kit delivery services on the market, but thanks to a saturation of competition as of late, it’s suffering dramatically. It currently has around 750,000 subscribers — a gut-wrenching drop from its peak of 1 million last year. Hopefully Blue Apron can turn this thing around with this product attempt. There’s definitely interest in this space, as massive box store Walmart, which serves a large portion of the people I would wager to say are not subscribing to Blue Apron, started carrying third-party meal kits in 2017 and recently announced their own line, which will start hitting shelves soon.
Twitch pro Tyler “Ninja” Blevins broke the internet and the record for the most-watched stream last night when NFL rookie JuJu Smith-Schuster, rapper Travis Scott, and Champagne Papi himself, Drake, joined him to play the popular game Fortnite. At its peak, the stream hit an audience of 630,000 and was trending on Twitter. This completely dwarfs the previous record of 388,000 viewers for a single-player stream. Ninja pulls in around 70,000 viewers when it’s only him screaming into a headset at avatars on a screen, so this is an impressive jump in audience. Also, in case you were wondering, Drake cleared up the rumors last night: He is in favor of pineapple on pizza (and he is wrong).
WHAT GOES AROUND
Adidas has sold 1 million shoes made of recycled ocean plastic over the last year. The brand’s UltraBoost sneakers were born from a 2016 partnership with environmental nonprofit Parley for the Oceans in an attempt to create a more sustainable supply chain. As part of the partnership, the athletic wear company recovered, broke down, and respun plastic polluting 71% of the world to create shoes and clothing. Each UltraBoost shoe is 95% reused plastic, which is comparable to about 11 plastic bottles. The shoes currently retail for $220. Adidas plans to phase out its use of virgin plastic completely in the near future.
NOTHIN’ BUT ‘NET
If you’re looking to impress a significant other, you can now learn Klingon from the popular language-learning app Duolingo.