The 11th Hour Dispatch – Tuesday, May 8, 2018

| May 8, 2018

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BINGE WATCH

ESPN+, the sports network’s OTT product, is adding UFC cards to its offering to allow users to watch fights through the app. The multi-year deal will see 15 live fights aired on ESPN+ branded under UFC on ESPN+ Fight Night. This could help the new sports streaming service find some footing in the popular market. CBS Sports and Turner Sports also recently launched similar services, and this could help ESPN’s product differentiate itself. It’s also a plus for UFC besides just hitting a potentially younger crowd of fans. UFC’s broadcast agreement with Fox Sports ends this year. UFC president Dana White called this deal “a home run for ESPN and UFC” even though this has nothing to do with baseball.

YOUNG MONEY

Another big wig at Snap is leaving. The departure of CFO Andrew Vollero was revealed in Snap’s SEC filing, noting that this move is “not related to any disagreement with us on any matter relating to our accounting, strategy, management, operations, policies, or practices (financial or otherwise).” Snap has only been a public company for a little over a year and it has already lost its head of human resources, VP of security, general counsel, engineering chief, and VP of product in that span of time. Snap has already secured a replacement in the form of Amazon finance veteran Tim Stone, who most recently served as VP of physical stores for the company. Snap closed the day up 2.14%.

BIG BUSINESS

Someone dug up some code in Instagram’s Android app that revealed an unreleased feature called “music stickers.” These stickers could allow users to add musical features to their Stories. Facebook, Instagram’s parent company, has inked deals with Warner Music Group, Universal Music Group, and Sony/ATV Music Publishing, which is likely where this music will be sourced from. If this were a successful feature, it could possibly be an easy way for artists to publicize their music for free through fans. Depending how they were used, it could also give lip-syncing app Musical.ly a run for its money and young egomaniacal user base. It (hopefully) would also make Stories a lot more entertaining to watch. Or a lot more annoying. We shall see.

NOTHIN’ BUT ‘NET

Cardi B should have been the foley artist for the Star Wars films.

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