The 11th Hour Dispatch – Wednesday, March 28, 2018

| March 28, 2018

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The Roseanne reboot obliterated ratings last night, hitting 18.2 million viewers at its peak and 5.1 rating in the 18-49 demo. That makes it the highest-rated comedy broadcast since September 2014. That also gives it higher ratings than the original Roseanne‘s series finale, which only pulled in 16.6 million in 1997. Reboots are all the rage right now, and while others have had decent returns (Will & Grace returned with a 3.0 rating and the X-Files drew 16.2 million viewers, thanks mostly to a NFC Championship lead-in), Roseanne‘s return has shown that if nostalgia is done correctly, it will pay off. 


Tesla shares dropped to the lowest they have been in two years after people started questioning a Model X vehicle crash that killed a California man last Friday. A Tesla blog post “preemptively defended” the Model X’s Autopilot feature, which has acted as a kind of proving ground for autonomous vehicles as a whole, and said that Elon Musk’s company is working with local authorities to pull the car’s data log to find out exactly what went wrong. Tesla’s month of March has been a rough one in the trades. The company has been in the red all but five days, and today, Tesla’s stock dropped as much as 9.7% and its unsecured bonds hit an all-time low.


In a decision influenced by the National Center on Sexual Exploitation (NCOSE), Walmart is removing Cosmopolitan from its checkout lines. “This is what real change looks like in our #MeToo culture, and NCOSE is proud to work with a major corporation like Walmart to combat sexually exploitative influences in our society,” Dawn Hawkins, NCOSE’s executive director, said. The women’s magazine has a history of staging former Disney stars and popular celebrities in provocative manners and advertising sexually explicit articles inside the magazine on the cover. Cosmopolitan will still be available for purchase in the dedicated magazine sections of the box store, but not the checkout lines where shoppers (and their wide-eyed children) are held hostage between a conveyer belt and who-knows-how-old Kit Kats. 


The crypto-company Ripple donated $29 million worth of RXP to, a nonprofit that allows anyone to donate directly to individual classroom projects in schools across the United States. This donation fulfilled all 350,000 donation requests that were on the site at the time, and it is the largest donation in DonorsChoose’s history. The Late Show with Stephen Colbert reported on the donation last night, which brought the cryptocurrency a lot of good press. Ripple has been criticized for its holdings of 62% of all XRP token supply, so this is a smart PR move, especially on the heels of West Virginia’s successful teacher strike and right before Oklahoma’s upcoming April 1 protests.


Slack is releasing a version of its analytics that will allow you to see if you treat men and women differently in your office messaging shenanigans. 

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