The 11th Hour Dispatch – Wednesday, May 9, 2018

| May 9, 2018

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BINGE WATCH

Mitú, the streaming service aimed at millennial Latinos, has added three Latina women to its leadership. The new executives will work on Mitú’s marketing, scripted film and TV development, and premium digital content. Joining Mitú’s stacked executive team is Zadi Diaz as VP of digital studio for premium content; Gina Reyes as VP of scripted development for television and film; and Rachel Garcia as VP of marketing and brand strategy. Previously, Diaz executive produced AwesomenessTV’s Awestruck and YouTube’s YouTube Nation. She was also head of content development at Disney Interactive and co-founded the new media production company Smashface. Reyes joins after departure from Univision as director of content development for English and Spanish-language scripted series. Prior to that, she served as director of Fox’s Fox Writers Lab, Fox TV Directors Lab, and the Fox/AFI Filmmakers Lab, as well as a creative executive at 20th Century Fox Film. Lastly, Garcia previously served as VP for marketing and social media of BBC America where she oversaw campaigns for hit franchises like Doctor Who, Top Gear, and Orphan Black. Now those are three resumes that make me want to go into a jealous rage.

YOUNG MONEY

The NBA and Intel’s investment arm have signed a multiyear deal to invest in sports-tech startups. The startups selected for the NBA + Intel Capital Emerging Technology Initiative will be companies that blend sports and entertainment with tech. Investment size will vary depending on the maturity of the startup. VC investments in sports-related startups hit $1.5 billion last year, but that number is likely to boom as technologies like VR, AI, and 5G networks gain popularity and technical prowess. This could also allow startups to find funding from high profile NBA players that could assist with both capital and name recognition by affiliation. For example, Kevin Durant’s portfolio includes Postmates, Acorns, cloud data management company Rubrik, and AI company MirrorAI. His Golden State Warriors teammates Steph Curry and Nick Young are two of 20 investors in a $35 million Series B funding round for e-commerce startup Brandless.

BIG BUSINESS

A Norwegian report has accused music streaming service Tidal of faking the actual stream numbers of recent albums from Kanye West and Beyoncé. Tidal claimed 10 days post-release of West’s Life of Pablo that its 3 million subscribers had streamed the album 250 million times. If you’re crunching the numbers, that would mean that each subscriber would have listened to the entirety of Life of Pablo about eight times a day during that period. Same story with Beyoncé’s Lemonade. It was reportedly streamed over 300 million times 15 days after it dropped. Data analysts from the Norwegian newspaper Dagens Næringsliv claim this number is likely fake thanks to manipulated stream logs of select Tidal users. Tidal, of course, “firmly rejects that the numbers are manipulated.”

NOTHIN’ BUT ‘NET

This CDC tweet made me scared to eat poppyseed muffins and I’m upset about it.

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