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Adding Heart to Robo-Advisors

Since the launch of the first disruptors, traditional wealth managers have followed suit. However, over the past decade, the model of service has gradually shifted in a few important ways. Betterment has led the way by adding a human element, resulting in a hybrid approach but maintaining their low-to-no-minimum investment. Vanguard has followed suit, offering a digital service combined with a human risk tolerance evaluation, but at a minimum of $50,000. The hybrid approach seems to be catching on in the industry.

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