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Car Quids Founder Viraj Ratnalikar: "We need a very tiny fraction of people to be willing to do this for the business work."

Sound Businesses: Profiles of companies and business models we are keeping an eye on.


The revenue opportunities in the rideshare boom don’t just live behind the wheel. Viraj Ratnalikar, founder of Car Quids, thought of an opportunity while watching cars drive by at lunch.


Car Quids connects advertisers with drivers who are willing to turn their personal vehicles into moving billboards. These partnerships bring eyeballs to advertisements in a unique way and put extra bucks into the pockets of drivers, while allowing Car Quids to collect valuable data on the behavior and demographics of rideshare drivers and riders. Since its founding in 2014, the U.K.-based Car Quids has secured partnerships with a number of major companies, including Pizza Hut, the delivery app Just Eat and Ola.

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