Consumer attitudes toward IVF have changed fundamentally over the past 10-15 years. Dr. Mary Wingfield, one of Ireland’s foremost fertility experts, notes: “There has been a huge change in the acceptance of IVF generally in the community. When I started in practice, people often didn’t want to tell their parents they were having IVF… [there is] certainly a lot more acceptance of it today.” This change in sentiment is borne out in IVF statistics. Between 2009 and 2014, the number of IVF treatment cycles globally increased by 9.1% CAGR, which is 3.5 times higher than the 2.7% annual growth rate between 2004 and 2009.
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Consumer Sentiment Toward IVF Treatment
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