Consumer Sentiment Toward IVF Treatment

Consumer attitudes toward IVF have changed fundamentally over the past 10-15 years. Dr. Mary Wingfield, one of Ireland’s foremost fertility experts, notes: “There has been a huge change in the acceptance of IVF generally in the community. When I started in practice, people often didn’t want to tell their parents they were having IVF… [there is] certainly a lot more acceptance of it today.” This change in sentiment is borne out in IVF statistics.