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Consumers Want Healthy Fast Food — and the Market is Starting to Listen

A growing portion of consumers are seeking out meat-free meals these days. In fact, more than one-third of Americans now choose to always or sometimes eats vegetarian meals when eating out.


Plant-based diets are a recipe for health, which also boosts productivity. Yet a trip down most city streets, especially in crowded areas where office-workers gather, show that city planners and major corporations have shown very little interest in encouraging fast-food options that are not Big Macs or expensive, $13 salads. Even plant-based burgers can leave vegetarians flummoxed, with calorie counts coming in over 700 calories each.


One option is that cities can work to attract more healthy fast-food restaurants. Another option, however, is to look towards the model created by a group of businesses clustered together in New York’s trendy East Village neighborhood called Kollectiv.

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