Start Your Free Trial

Providing evolved investors and entrepreneurs with the information needed to build businesses that advance people, planet and profit. Get free access for 7 days - no credit card required.

Start Your Free Trial

Join Karma Today

Gain access to our entire library of content for a limited time - no credit card required.

Frank Barbieri: "Ad buyers in general are dying to buy something other than Google and Facebook."

Perspectives: Opinions from our network of advisors, investors, operators and analysts on the risks and opportunities they see.


When Sizmek filed Chapter 11 in late March, concerns expressed privately for years by many investors in the ad tech space broke into the open: Sizmek was a Frankenstein’s monster, a dead man walking.


Sizmek’s stroll through the graveyard ended on March 29 when its primary lender, Vector Capital, and the group that owns Vector’s debts, Cerberus Capital, balked at further support and seized control of the company’s bank accounts. The case is pending in the U.S. Bankruptcy Court for the Southern District of New York.


Attention has now turned to how Vector, a VC firm with a long history of productive startups, could have made such a mess of it. What could Vector have been thinking when it paid $122 million for an already struggling Sizmek in 2016, then literally added Rocket Fuel to the pyre?

Join Karma Today

Gain access to our entire library of content for a limited time - no credit card required.

THIS ARTICLE IS EXCLUSIVE TO

Karma Members

arrow-right-light

Industry News

Every day, we break down the most significant private market headlines and deals.

arrow-right-light

Company & Investor Profiles

Conversations with investors and entrepreneurs we are keeping an eye on.

arrow-right-light

Perspectives from Thought Leaders

Opinions from our network on the risks and opportunities seen in key business sectors.

What is Karma Network?

Karma is a content platform for opinion and analysis from today’s leading investors, entrepreneurs and analysts on the risks and opportunities surrounding industry-shaping businesses and ideas.