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John Rhodes: "I recognized an opportunity to create a more meritocratic system for identifying talent."

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There’s no business like show business: In 2018, film revenue hit all-time highs of $11.9 billion in North America and $41.7 billion globally, signalling that there are more opportunities than ever for emerging screenwriters. However, Hollywood remains rife with nepotism, making it difficult to get a foot in the door.


The team at Coverfly LLC is looking to kick down those doors with its centralized screenwriting submissions platform. The platforms allows writers to make their projects searchable and discoverable by entertainment industry professionals, while letting those executives discover new voices in screenwriting.


John Rhodes, head of marketing and business development at the Los Angeles-based firm, spoke with Karma Contributing Editor Michael Moran about shaking up screenwriting’s status quo. They also discuss how Coverfly markets up-and-coming talent, as well as connects emerging writers with script buyers, producers, agents, managers and studio executives.

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