Sound Businesses: Profiles of companies and business models we are keeping an eye on.
The manipulation of personal data and proliferation of ‘fake news’ during the 2016 U.S. election cycle have led to serious damage to the reputations of some of technology’s biggest names, particularly Twitter and Facebook. While both firms have since launched internal efforts to better police their output, their commitments to protection personal data remain vague.
Enter NewsGuard, a startup founded in 2018 by two veteran journalists: Steven Brill, founder of Court TV and The American Lawyer, and Gordon Crovitz, former publisher of The Wall Street Journal. Its mission is to restore trust in and accountability to the press, using a mix of artificial intelligence and human research to provide readers with a “nutrition label”-type advisory on the sources of any particular story.
Sarah Brandt is vice president of news literacy outreach for the new firm. She spoke with Karma Network Contributing Editor Michael Moran.