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Tastytrade's Tom Sosnoff: "We've chosen the non-traditional marketing direction: the good faith model. And it's worked."

Sound Businesses: Profiles of companies and business models we are keeping an eye on.


Tom Sosnoff, Founder and Co-CEO of the online financial network TastyTrade, says he holds out little hope for those media companies still trying to survive with a revenue stream based on advertising. TastyTrade, founded in 2011 with Sosnoff hosting data-driven conversations on options, has since developed a trading platform (TastyWorks) and educational product line that draws over 110,000 people to its audio and video feeds daily. Sosnoff spoke with Karma Network’s Contributing Editor Michael Moran.

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