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The Bottom Line: Robo-Advisors

Perhaps the biggest challenge to the investment case remains the low margins offered by these business models, possibly suggesting that a combined asset-management-advisors play like Vanguard might make the most sense given that Vanguard collects not only the slim advisor fee but also their own asset management fees . That said, the minimums required by Vanguard leave the space open for firms like Betterment and Wealthfront, which have picked up $13.5 billion and $10.2 billion in assets-under-management compared to Vanguard’s $101 billion.

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