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The Risks & Rewards of People-Centric Brands

Harnessing the power of celebrity to sell products and services is as old as marketing itself. While the tactic is still very much in vogue, the status quo is being challenged by brands using AR - augmented reality - to bypass spokespeople and connect directly with consumers.

When brands cut out the middleman and engage directly with consumers via AR, they can minimize traditional and emerging risks associated with influencer marketing campaigns and exert greater control over the lifecycle of the customer experience.